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How to Start a Home-Based Senior Care Business: *Develop a winning business plan *Market your unique services to families *Create a fee structure ... care manager (Home-Based Business Series)
By James L. Ferry

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Product Description

How to Start a Senior Care Business shows how to start and run a profitable, ethical, and satisfying home-based business in the field of senior care. The book covers the range of senior care businesses that are increasingly in demand today.

Product Details

  • Amazon Sales Rank: #38152 in Books
  • Published on: 2010-01-06
  • Original language: English
  • Number of items: 1
  • Dimensions: .70" h x 7.40" w x 9.20" l, .75 pounds
  • Binding: Paperback
  • 168 pages


  • ISBN13: 9780762750139
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Editorial Reviews

From the Back Cover

Everything you need to know to run a profitable, ethical, and satisfying senior care business from your home.
Have you ever dreamed of starting your own home-based senior care business? There is no better time to do so, as innovative service-based businesses are increasingly in demand to meet the needs of the burgeoning numbers of seniors. How to Start a Home-Based Senior Care Business has the tools and success strategies you need to launch and grow your business. An experienced senior care entrepreneur shares his experiences and advice on every aspect of the field.

James L. Ferry covers the range of senior care businesses—both those that can be set up by people with special qualifications, and those that can be run by individuals with no formal training. Included are driving and errand-running businesses; check-in care; home care; and insurance-coverage management. He addresses all aspects of setting up your business, provides indispensable guidance on legal and ethical issues, and shows how to become and stay profitable.
The book is packed with charts and worksheets, including a:
Sample Monthly Business Expense Worksheet
Business Brochure Checklist
Profit and Loss Calculation Chart
IRS Home Office Deduction Qualification Chart
Sample Guerrilla-Style Marketing Plan

About the Author

James L. Ferry began his geriatric care management career in 1992 after earning a master’s degree in social work from Rutgers University. He is on the Board of Directors of the National Association of Professional Geriatric Care Managers. In 2003, he established Coaching Caregivers LLC (, which offers solutions and support to busy adults with caregiving responsibilities.

Customer Reviews

Most helpful customer reviews

16 of 17 people found the following review helpful.
5An Invaluable Guide for Both New and Established Eldercare Entrepeneurs
By Informed Eldercare Decisions
New business start-ups providing services to the elderly is one of the fastest growing sectors of the 21st century. Would be eldercare entrepreneurs look at the abundance of demographic data and see a well-documented need for services to elders and their family caregivers.

While operations requiring large capital investments such as nursing homes and retirement communities are developed by investors with deep pockets, a wide range of specialized eldercare services is still very much a "cottage industry". Professional membership organizations such as the National Association of Prtofessional Geriatric Care Managers, and the National Association of Elder Law Attorneys,have a membership consisting of either solo practices, or are very small business ventures with only a few owner/employees.

It is tempting to look at the research data and conclude that the market for services to an aging population is vast. The National Alliance for Caregiving in collaboration with AARP published a study last year (November 2009) that estimates there are at least 43.5 million caregivers age 18 and over, equivalent to 19 percent of all adults, who provide unpaid care to an adult family member or friend who is age 50 years or older. ."

After all, isn't the basic formula for building a successful business "find a need and fill it?" Although "find a need and fill it" sounds like a logical approach to a prospective market niche, it is not a sound revenue model for an eldercare business. It's clear that the need for eldercare services is huge and growing rapidly. But to survive as independent business owners, eldercare entrepreneursl must look more closely at the data and embrace a more realistic philosophy.

Need doesn't pay the bills, Demand" does.

And the size of the market of those who can actually pay for eldercare services out of pocket is a much smaller number.

James L.Ferry's How to Start a Home Based Senior Care Business is a must read for anyone contemplating an enterprise aimed at providing services to elders and their family caregivers. In less than 150 highly readable pages, Ferry a successful eldercare entrepreneur for nearly two decades, covers everything from turning your personal experiences into a business, the income realities of a new business in this very competitive marketplace,the variety of business models to consider and more than 2 dozen succintly written chapters that cover everything from developing your business plan,marketing the business on a shoestring budget, setting up your office, keeping the books, setting fees, building a referral network using guerilla marketing techniques and using the latest technology to build a successful business.

In my 25 years as an eldercare entrepreneur I've reviewed dozens of books that offer lots of advice to family caregivers and eldercare professionals. How to Start a Home Based Senior Care Business Start is by far the most practical handbook for the small eldercare business owner I have seen.
Bob O'Toole, President
Informed Eldercare Decisions, Inc.
Dedham, MA

7 of 7 people found the following review helpful.
4What I learned
By rjp
This is a very comprehensive look at geriatric care management obviously written by someone who "walks the walk". I am continuously reading geriatric care material to broaden my understanding of the field and to keep up to date on the changes in the industry.

What is particularly interesting about this document is that it asks the reader to be serious about not only the sales and marketing of beginning a business but outlines the real nitty gritty of the startup. From technology and insurance requirements to building referral networks Mr. Ferry offers guidance and suggestions that make sense. And I believe this is the real benefit of this book. It is practical, well organized and realistic about the advantages and possible pitfalls of starting a senior care business in a world that is becoming overloaded with aging baby boomers.

Robert Page
Hardwick, MA

2 of 4 people found the following review helpful.
5Great buy!
By justsurfing11899
I checked this book out from thelibrary before buying it so i knew what I was getting!

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How to Start a Home-Based Senior Care Business: *Develop a winning business plan *Market your unique services to families *Create a fee structure ... care manager (Home-Based Business Series)
_How to Start a Home-Based Senior Care Business: *Develop a winning business plan *Market your unique services to families *Create a fee structure ... care manager (Home-Based Business Series)
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