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The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business

The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business
By Joe Kennedy

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Average customer review:
(8 customer reviews)

Product Description

An Owner's Manual provides fast, practical and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis.

For example:

* Choose among 13 ways to get new financing and the 17 steps to building a winning loan package.

* Weigh the pros and cons among 8 legal structures, from corporations to LLCs.

* Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization.

* Develop a powerful business plan in half the time.

* Learn to sell products and services by considering 10 possible sales and distribution channels.

* Discover the latest trends to quickly and inexpensively set up a web-site and e-store.

* Get taxes paid on time, collect from deadbeats, protect the business from litigation and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys.

* Get a quick overview of the 14 top forms of business insurance including workers comp and medical.

* Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements.

* Understand the legal side of hiring, firing, and managing employees and contractors.

* Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers and download links are also included.

* Credit cards are critical these days - so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud.

* Lots more too!

Product Details

  • Amazon Sales Rank: #52137 in Books
  • Published on: 2005-06
  • Original language: English
  • Number of items: 1
  • Dimensions: .64" h x 7.06" w x 9.96" l, 1.17 pounds
  • Binding: Paperback
  • 311 pages


  • ISBN13: 9781564148131
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Editorial Reviews

About the Author

Joe Kennedy has more than twenty years of experience in operating and working with hundreds of small businesses, a degree in finance and an MBA. He knows how entrepreneurs think and their drive to get to the essence of an issue, make the right decision and quickly move on. Impatient business owners will prefer this book since only the most relevant information is provided. A few bigger books are out there but this one is not puffed out with clutter and other information you already knew. With years of experience in the IT industry Joe knows a lot about the Internet too so the content here is better than web-based searches.The Small Business Owner's Manual is great for those starting a business, operators of existing enterprises, or as a gift.

Customer Reviews

Most helpful customer reviews

15 of 15 people found the following review helpful.
5Great How-to Book for Guys Like Me
By Jeffrey E. Heckler
I operate a media-related business and let's just say I like dealing with
people more than some of the nitty-gritty details of running a business.
Since my business is growing I needed advice in many different areas like
hiring employees or contractors, getting my accounting finished, finding an
attorney/partner and all of the different taxes that must be reported and
paid. Believe me all of this can be a headache to those who just want to
concentrate on a business they are passionate about, so I like this book
because it gets down to details without going through a lot of obvious or
useless information. The author (Joe Kennedy) also provides a lot of
comments on how these things really manifest in the real-world. For example
he explains about how some taxes should be reported and paid exactly on time
to avoid problems, but he gives examples of others where business owners can
fudge a little. This alone can pay for the book many times over.

I also like how the information is organized. Everything is explained in
macro terms as each section begins, but then heavy-duty details follow. So
you can open up to just about any section (for example payroll taxes or
medical savings accounts) and get right into it. Finally get ready because
the book is thick with information but the writing style makes it easy to
follow. I recommend reading one chapter per day over two weeks and this
will allow time to think about all of the new information overnight.

The only problem I saw with the book is that the chapters on Hiring/Firing
and Taxes were maybe a bit too long but who can complain for getting too
much information? This is not one of those "feel-good" cheerleader type
business books, but instead offers lots and lots of practical information
that you will need every day.

The web site [...] is also useful especially
as they add more and more documents to the document downloads section.
Readers get free access to the goodies on this site.

Jeff Heckler, The Solutions Group

14 of 15 people found the following review helpful.
5Solid Entrepreneurial Manual
By Roman Gregory
When I signed up with an Internet company they sent me a copy of this book
as some kind of promotion but it's well worth the full retail price.
Sometimes "sign up" gifts turn out to be not so good but I do get a lot of
mileage out of Kennedy's new book. Many entrepreneurs (like me!) are very
good in one particular area, say e-commerce, but are not so aware of the
many other facets of running a business - and that's why this book is great.
I am an Internet kind of guy but "The Small Business Owner's Manual" or
"TSBOM" as they call it has a lot of relevant info on building and promoting
web sites and e-stores, however there are also has several chapters of very
solid material in the other dimensions of running a business - like forming
the entity and "hiring and firing" and minimizing taxes and my favorite part
is when the book explains a businesses' "unique selling proposition."

I keep it on the shelf just behind my desk and whenever something comes up
this is often the first place I look. Even though I am happy to jump to the
Internet, this book is better and faster than most searches, since it's
focused on small business owners and not on selling something and it is
solid information and not a lot of obvious things you already knew.

PS The book also has an Internet site, [...], where you can ask the author questions - which he does answer - and there are free downloads of most commonly used business documents and agreements.

It's nice to get a coffee cup as a promotional gift but this book is about
operating a serious business. If Kennedy ever writes a new version I'll buy

6 of 6 people found the following review helpful.
5Thumbs up from experienced business owner
By Francois Laurient
I have operated a consulting and services firm for many years now and purchased this book as soon as it was available. At first I thought "so what can I learn from a book at this point" but there is some really good stuff here that made this an important read in bringing me up to date in some areas, and in consolidating my knowledge in others. For example, there is a chapter on web sites and e-stores. I have had a site up for some years now but the book brings out a lot of important new concepts. Heck, things change. Kennedy (the author) makes a good point that a web site is never finished but is always a marketing work-in-progress. He describes many possibilities but the book is grounded in reality since he understands that small businesses cannot try everything like bigger firms. So now I reduced my marketing budget away from some print ads and I am getting better results through a Search Engine Marketing program outlined in the book. This alone is saving me about $200 per month.

The book also does an excellent job of outlining many types of insurance that can be considered (I knew something about all of these but, as Kennedy points out, the "half-life" of insurance information is very short) and this is the only summary I have ever seen and is a must-read for any business owner. He also outlines about ten new financing sources that can be considered but perhaps most importantly gives a realistic assessment of when each should be considered abd when to not waste your time.

Finally our business now accepts credit cards for retainer payments and this is the first description I have ever seen about how the entire system works, and why the word "approved" doesn't really mean approved at all.

In summary, my business has been in operation for many years and I have much experience in many of these areas but the book was a real help and I will be keeping it in my office as a reference.

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The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business
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